Episodes

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen? META …

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong. The boys discuss: - The fate of TikTok - Where data privacy is …

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning. Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in …

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? …

Another crazy Twitter update...plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe …

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process....

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney is a mess. But the good news? Joe and Robert have some solid ideas on how …

We start with a review of Twitter. What's the business model going to be? Why should content creators care? And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to …

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals. In this special episode, Joe and Robert review: - Focus and killing things. - Diversification of...

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators. We cover: - Should Twitter relaunch Vine? - …

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about? MrBeast's content brand could be …

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots? And former...

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators. PayPal …

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired …

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators. Disney goes all Web3, while social media networks continue to...

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of...

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing. --------- Liked this show? SUBSCRIBE to this podcast on , , …

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo.

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it. In acquisition land, …

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough? Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from...

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it. Morning Brew is yet another in line to launch a creator program. What are they doing …

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes) Axios sells to Cox Enterprises, creating a local …

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business? Meta discontinues paying media companies as part of their news …

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up? Instagram...