This Old Marketing

Joe Pulizzi and Robert Rose cover the week of content marketing, media and digital content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen.

Recent Episodes

May 30, 2025

AI Blackmail, Layoffs and Hot Yoga (482)

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are...

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May 23, 2025

Uh Oh. Google and Apple In Big Trouble Now. (481)

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble. Is Google going the way of the yellow pa...

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May 16, 2025

AEO and Sperm Racing (480)

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. T...

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May 9, 2025

The AI Panic Ride (479)

Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried. Trump wants to tariff the movie business. Tell me...

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May 2, 2025

The Rise of the Content Entrepreneur - Research [Special Episode] (47…

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including: The Rise of Creators in 2025 Renting vs. Owning The TikTok Effect Community as Currency Revenue Mix How to Get Rich as a Creator ...

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April 25, 2025

Do Trump's Policies Help Content Marketers? (477)

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online...

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April 18, 2025

Sam and Elon's Billionaire Pillow Fight (476)

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with...

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April 11, 2025

Thou Shalt Build on Rented Land (475)

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing. In other news, the...

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