This Old Marketing

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic...

The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who's...

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did …

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google …

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice...

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions …

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram...

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive …