This Old Marketing Podcast
This Old Marketing is the longest running marketing news podcast in the world.
Joe Pulizzi and Robert Rose cover the week of marketing, media and digital/ai content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen. Can over three million downloads be wrong?
Recent Episodes
![500 Hours of Marketing, Rants, and Football [Special Episode]](https://static.libsyn.com/p/assets/4/3/a/8/43a84cec44e2e571d959afa2a1bf1c87/Episode_500_show_notes_-_Google_Chrome_2025-09-30_at_12.57.03_PM.jpeg "500 Hours of Marketing, Rants, and Football [Special Episode]")
500 Hours of Marketing, Rants, and Football [Special Episode]
It’s here...the 500th episode of This Old Marketing ! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podca...
The Rise of Creators, the Fall of Studios (499)
In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there are opportunities for brands in this shift. The creator takeover: Ad Age: ...
TikTok You Don't Stop (498)
No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok “staying or going” drama. Get all the latest on the changes, although it might be a big nothing burger. Li...
Is Reddit the Missing Piece in Your Content Marketing Strategy?
This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? H...
Is AI Burning Down Google's Empire? + NFL Predictions (496)
The marketing news of the week: A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competi...
Cracker Barrel, Uranus and CEX: Marketing News this Week (495)
This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX): The future of human content vs. AI content and why this tension may define the next decade. Why leaning into your “cr...
The Golden Age of Content Marketing (494)
Are we entering a new golden age of content marketing? In this week’s This Old Marketing , Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creator...
Have the Search Wars Started Over Again? (493)
Big news in the tech and marketing world this week. AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a...