This Old Marketing

Joe Pulizzi and Robert Rose cover the week of content marketing, media and digital content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen.

Recent Episodes

Oct. 11, 2024

Humans No Longer Needed for Audio? (449)

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google …

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Oct. 4, 2024

Your Content Marketing Questions Are Answered [Special Episode] (448)

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice...

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Sept. 27, 2024

X Takes Free Speech to a New Level (447)

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions …

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Sept. 20, 2024

Will OpenAI's Seeds Grow a Strawberry Harvest? (446)

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram...

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Sept. 13, 2024

How We Use AI for Content and Marketing [Special Episode] (445)

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive …

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Sept. 6, 2024

Zuck and Musk Get What They Want (444)

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the …

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Aug. 30, 2024

The 2024 NFL Predictions Show [Special Episode] (443)

We have all the answers for what's going to happen in the NFL this year. This special episode includes: 2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP Prediction …

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Aug. 23, 2024

What Content Marketers Can Learn from the DNC (442)

The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and...

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