This Old Marketing

Joe Pulizzi and Robert Rose cover the week of content marketing, media and digital content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen.

Recent Episodes

Nov. 15, 2024

Four Secret Questions [Special Episode] (454)

In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond. ----- This week's sponsor: With...

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Nov. 8, 2024

Election Marketing: Why Trump Won (453)

The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris. Winners and losers include Goldfish Crackers and the Nomad...

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Nov. 1, 2024

Big Opportunity for Brands in Local Content (452)

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic...

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Oct. 25, 2024

2025 Content Marketing Trends [Special Episode] (451)

The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who's...

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Oct. 18, 2024

The Huge Opportunity to Build Trust with Media (450)

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did …

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Oct. 11, 2024

Humans No Longer Needed for Audio? (449)

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google …

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Oct. 4, 2024

Your Content Marketing Questions Are Answered [Special Episode] (448)

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice...

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Sept. 27, 2024

X Takes Free Speech to a New Level (447)

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions …

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