This Old Marketing Podcast

This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI’s growing influence on content, platforms, and creative work. They als...

Joe Pulizzi and Robert Rose kick off this week’s episode by unpacking the TikTok “sale” and what actually happened behind the headlines. Was it really a sale? Why was a true divestiture nearly impossible? And what does the ou...

Joe and Robert kick off their annual predictions episode by grading last year’s forecasts using ChatGPT. They revisit what hit, what missed, and why context often ruins otherwise solid predictions. Along the way, they discuss...

This week on This Old Marketing , Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connected. First, they dig into the WSJ article declaring that companies are now...

Joe and Robert open the episode with major breaking news: along with a licensing deal that would allow creators to use select Disney IP inside OpenAI tools. The boys unpack what this actually means— Why Disney is making this move now How this...

The boys kick things off with a and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spending trends, why some consumers are thriving while others are cutting back, and what this split means for marketers heading...

Google’s release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert Rose break down what Gemini means for marketers, creators, and anyone relyin...

In this special Thanksgiving edition of This Old Marketing , Joe and Robert dive into the future of AI and what it really means for marketers, creators, and anyone trying to build an audience in the next few years. The boys e...