This Old Marketing

Joe Pulizzi and Robert Rose cover the week of content marketing, media and digital content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen.

Recent Episodes

Jan. 3, 2025

2025 Content Marketing Predictions [Special Episode] (461)

A very special This Old Marketing Predictions' episode. Not only do we cover our 2025 predictions of: Where will Bluesky Be? The Future of X X Buys Truth Social GENAI Stumbles Four (4) Trillion Dollars Companies in 2025 The 2025 …

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Dec. 27, 2024

2024 Lessons Learned [Special Episode] (460)

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include: Going after that shiny (AI) object. Podcasts and can they even …

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Dec. 20, 2024

The Future Big Four Social Media. Did You Choose Correctly? (459)

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there? We look at the opportunities and challenges …

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Dec. 13, 2024

Is Sora a Game Changer for Marketers and Creators? (458)

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending …

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Dec. 6, 2024

Will TikTok Challenge Amazon's Retail Dominance? (457)

The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is …

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Nov. 29, 2024

Unconventional Content Marketing Strategies [Special Episode] (456)

Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona...

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Nov. 22, 2024

Valuable Friction [Special Episode] (455)

A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. …

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Nov. 15, 2024

Four Secret Questions [Special Episode] (454)

In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond. ----- This week's sponsor: With...

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