This Old Marketing
Joe Pulizzi and Robert Rose cover the week of content marketing, media and digital content news. Always around an hour and, if not educational, surely entertaining. If you aren't getting your marketing news from these two, are you really in marketing? Give it a listen.
Recent Episodes
The AI Panic Ride (479)
Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried. Trump wants to tariff the movie business. Tell me...
![The Rise of the Content Entrepreneur - Research [Special Episode] (478)](https://static.libsyn.com/p/assets/8/1/c/6/81c6726cfe9318d0d959afa2a1bf1c87/TOM_PodTemplate_2025-04-26_at_9.18.22_AM.pptx_-_PowerPoint.jpeg "The Rise of the Content Entrepreneur - Research [Special Episode] (478)")
The Rise of the Content Entrepreneur - Research [Special Episode] (47…
Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including: The Rise of Creators in 2025 Renting vs. Owning The TikTok Effect Community as Currency Revenue Mix How to Get Rich as a Creator ...
Do Trump's Policies Help Content Marketers? (477)
As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online...
Sam and Elon's Billionaire Pillow Fight (476)
The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with...
Thou Shalt Build on Rented Land (475)
Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing. In other news, the...
Into the Dumbery (474)
Possibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for sale. No it's not. Maybe it is. Will we know this week? Elon Musk merges his two companies into one,...
![The 5 Keys to Content Marketing Success [Special Episode] (473)](https://static.libsyn.com/p/assets/7/7/b/6/77b6dd9d7726d05fd959afa2a1bf1c87/TOM_PodTemplate_2025-03-20_at_1.18.19_PM.pptx_-_PowerPoint.jpeg "The 5 Keys to Content Marketing Success [Special Episode] (473)")
The 5 Keys to Content Marketing Success [Special Episode] (473)
A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front -...
Heading Toward Marketing Recession (472)
New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession? Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next...
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