This Old Marketing Podcast

Is Elon Musk a marketing genius, or has Tesla officially crossed the line from hype into overpromising? Joe Pulizzi and Robert Rose kick off the episode with Tesla's latest flying-car demonstration and talk about the real reason for Elon's stunt and what he could have done differently. Next, the duo digs into two fascinating research reports from Anthropic. Why do the people building AI have such radically different expectations for the future than the general public? And what is AI already doi

Three stories about platforms, advertising, and control. Are tech companies doing anything surprising, or are marketers simply expecting these platforms to act against their own interests? 1. ChatGPT Expands Advertising Angle: Are we making too big a deal about AI advertising? Google already mixes AI recommendations with advertising. Consumers seem comfortable with it. Why should ChatGPT be different? Do people see ChatGPT as a trusted adviser or simply another search engine? The YouTube st

In this special Ask Me Anything episode of This Old Marketing, Robert and Joe put each other in the hot seat with questions about marketing, business, and how they ended up here. They cover what’s changed in marketing over the years, the biggest business decisions of their lives, why Robert does consulting at all, and how Joe started Content Marketing Institute. Along the way, they get a little personal and share some stories you might not have heard before. Stick around until the end. A few o

AI is getting more powerful, publishers want their communities back, and marketers are apparently becoming engineers. In this episode of This Old Marketing, Joe and Robert start with OpenAI and the growing concerns around increasingly capable AI systems. Is it marketing...or theater...or real concerns? The boys lean toward marketing. Then, OpenWeb launches Reddit-style forums that publishers can build directly into their own sites. For years, publishers watched conversations move from their co

Content marketing is changing, and Joe and Robert believe the traditional model may finally be reaching the end of the road. In this special episode of This Old Marketing, the guys look ahead to the state of content marketing in 2027 and present two different, but complementary, models for what comes next. Joe goes deep on the Trust Portfolio, a strategy for organizations to build a diversified collection of trusted human voices instead of relying almost entirely on the corporate brand. He wal

Joe and Robert kick off the show with a question that’s getting harder to ignore: when the CEOs building the world’s most powerful AI systems start saying development may need to slow down, how concerned should everyone else be? New warnings from Anthropic CEO Dario Amodei and OpenAI CEO Sam Altman bring the AI safety debate back to the forefront. Then the guys dig into some troubling new content marketing research from Andy Crestodina and Orbit Media. Of 1,042 marketers surveyed, just 14% say

Joe and Robert kick off the show with a look at the coming explosion of video creators and what happens when AI makes video creation essentially unlimited. Then they dig into OpenAI’s new Astra model, the debate over whether we’ve reached AGI, and the uncomfortable timing of Anthropic insiders warning that increasingly powerful AI could pose an existential risk. Finally, it’s prediction time. Joe and Robert make their 2026 NFL picks and pit their football knowledge against OpenAI and Claude. W

This week, Joe and Robert look at Big Tech power, unexpected brand comebacks and the growing tension between AI efficiency and human trust. Meta agreed to an enormous teen-safety settlement, including new limits around young users. But the most interesting part may be that billions of dollars are tied to competitors adopting similar protections. Is Meta turning a regulatory loss into a competitive advantage? Google was found to have illegally monopolized key parts of the digital ad market, yet