231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
Content Marketing with PNR (Pulizzi and Rose)
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Content Marketing with PNR (Pulizzi and Rose)
Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next.
Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions.
In other news, a strange report claimed that now is the time for Apple to buy Disney. Of course, Robert is against, while Joe is the biggest cheerleader for the deal.
Facebook had all sorts of issues with its AI-powered SPAM engine, while Ford completely changes it's advertising campaigns in response to COVID-19. Finally, the boys discuss why now may be the greatest moment ever for content marketing.
In rants and raves, Joe comments about how now is a truly defining moment for marketing, while Robert discusses the future and opportunity in virtual events.
Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.
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