242: TikTok, the Nike Ad and Surprising Acquisitions
Joe and Robert unravel the enigma that is the TikTok acquisition by Microsoft, and then roll into the multiple M&A deals and closings that are rocking the industry.
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Joe and Robert unravel the enigma that is the TikTok acquisition by Microsoft, and then roll into the multiple M&A deals and closings that are rocking the industry.
First, watch the Nike ad if you haven't. Required watching.
TikTok was in the news this week, with a crazy deal in progress with Microsoft.
In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).
Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.
This week's sponsor: Content Marketing World
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