Anatomy of a Content Creator (322)

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).

Data points include-

- How long until content creators get to revenue.

- How long to financial independence.

- What are the aspects that move a content creator to a content entrepreneur.

- Key points for both content marketers and content creators to consider.

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Timestamps: 

00:00 Intro

00:33 It’s the Content Creator Episode/ 3 Days Before CEX!

03:11 HubSpot Contest at CEX — If They Like Your Podcast Idea, They’ll Fund it!

05:24 Anatomy of a Content Creator  

09:50 Responses from Interview with 1000+ Full-Time Creators  

11:36 Robert’s Finding on Content Creators – It Takes Time to Make a Profit

18:26 How Joe and Robert Became Entrepreneurs  

26:10 No Unicorns, Just Work Horses   

36:59 Be a Full-Time Creator!

39:40 Find Out Who Your Audience Is 

47:29 Get the Research for FREE Next Month When You Subscribe to The Tilt (thetilt.com) 

48:34 Outro

Quotes: 

Joe: “Let’s talk about why you are doing this. You are in the business of content. You have a product, hopefully. We know so many people out there creating content and they have podcasts and etc. They want more listeners. They want more subscribers but to what end.” (7:39)

Robert: “The first idea very rarely launches. It’s diametrically opposed to what launches. Don’t feel bad about that.” (12:42)

Joe: [Quoting MrBeast] “‘Go make 100 videos horrible videos and then get to 101 and then you’ll know.’ A lot of people don’t want to hear that. They don’t want to hear that you have to put in the time.” (13:28)

Robert: “If you think you’re going to flip this thing in a week, overnight, you should go buy an NFT. Building this thing is going to take time. You have to be passionate about it. You have to feel like doing it whether or not you’re making money. And, then you can turn it into a business.”  (15:13)

Joe: “You have to set up your life so that you can make it the 18 months. Right now we haven’t figured out how to lower that number.” (20:40)

Joe: “You don’t need to be in a popular industry. You need a content Tilt. You just need a fresh take on your niche.”  (34:45)