Big Brands In The News Episodes
Is Facebook's Move to Meta Good or Evil? (296)
Facebook's move to Meta might seem like a PR move, but Zuckerberg wants to create the IOI of the metaverse and this is step one.
Grading McKinsey's New Content Marketing Effort (290)
This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling site. Good decision?
Intuit's Audience Land Grab (289)
Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much more.
American Express/Meredith Give Departures the Boot (277)
Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for digital.
American Airlines Lost Its Way (276)
American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is dead. Good decision? No way.
Amazon Does What AT&T Can't with Content (272)
At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?
Hubspot's Quest to Be King of All Media (271)
Marketing automation company Hubspot launches a new podcast network, while Joe and Robert fight some more about Clubhouse and NFTs.
DraftKings Develops Content Marketing Playbook (267)
After a bit of practice, online casino DraftKings has created a content marketing juggernaut. That, plus NFTs, Clubhouse and more.
Charmin's NFT Jumps the Shark (263)
Facebook launches seductive new program for content creators, while Charmin gets into the NFT race with a TP NFT.
Twitter Goes Full Twitch (261)
Twitter's in the news again, with their push forward with their "Super Follows" program as well as a bigger push into Spaces. Plus...Roku, Facebook and Google (oh my!)
251: KFC Content Is Better than a Bucket of Chicken
Facebook and the FTC get heated, the local news desert is a real thing (and has a solution), and KFC heats up winter with Mario Lopez and a side of biscuits.
247: Why Netflix Would Buy AMC (and why that's important)
The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase could be how it levels up.
242: TikTok, the Nike Ad and Surprising Acquisitions
Joe and Robert unravel the enigma that is the TikTok acquisition by Microsoft, and then roll into the multiple M&A deals and closings that are rocking the industry.
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
Content Marketing with PNR (Pulizzi and Rose)
231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
Content Marketing with PNR (Pulizzi and Rose)