Do Platforms Need Editorial Oversight? (310)

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."

The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.

Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?

More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.

And we have three company examples experimenting with the Metaverse. Well, not really.

In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.

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Timestamps: 

00:00 Intro

00:32 Oscar Nominations Recap; New Show & Movie Releases

10:02 Low Ratings at the Olympics 

15:18 Football Score Prediction  

16:21 Robert Rundown of Podcast Topics 

18:31 Spotify & Joe Rogan Drama; 60s & 70s Stars Leave the Platform

36:44 Buzzfeed Names the BAYC Creators

45:40 Amazon, Meta, Google Will Take 50% of 2022 Ads

49:57 3 Brands Experimenting with Digital Storytelling

54:20 Rave: Joe Explains IPs without Holding NFTs 

57:47 Robert Rants About Marketing Measure 

1:09:29 Superbowl Anticipation    

1:10:18 Outro

Quotes: 

Joe: “You’re not talking about canceling. What we’re talking about here is simple fact checking that needs to be done when you get to a certain level.” (23:34)

Robert: “ This [Spotify controversy] will eventually get sorted out in legislation. It’s gonna have to and this is the best outcome here. We put some definition around what it means to be a platform versus what it means to be a media company. And, the level of editorial responsibility around that.” (27:43)

Joe: “Podcasting is not an email list and it’s not on Facebook so you have some control over it. You decide where you distribute it but once you sign up with one of these networks, good or bad, you lose control.” (29:26)

Robert: “When you become that sizable and you start to take consumer money, they [the public] have a right to know who you are. You at some level should not expect a right to anonymity.”   (43:34)

Joe: “I would love to see a small business Saturday where instead of giving all of our money over to these companies… we’re going to support some smaller creators and give some of that ad budget to niche communities.” (47:44)