Influencer or Content Creator? Survey says... (308)

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights.

In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter?

And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play?

We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy.

And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000.

In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy.

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Timestamps: 

00:00 Intro

00:33 The Politics of Working in Politics 

08:22 Viral TikTok Songs / Comics 

12:53 Mini Football Update

14:30 Show Overview

15:58 Spotify Removed Neil Young’s Music Over Joe Rogan Controversy 

22:00 YouTube Removes Joe Bongino from Platform

32:25  Influencers Verses Creators 

47:57 Tom Brady Launches Crypto NFT Project

52:56 Joe Raves about Andy Weir’s New Book, Project Hail Mary

56:39 Google and Ad Privacy Rant by Robert

1:05:30 Work Updates; CEX Prep; Robert Show Launching Soon

1:07:48 Outro

Quotes: 

Joe: “As a content creator you have your decision on which platforms you want to distribute on… this is the great thing about being a content creator.” (20:05)

Robert: “Creators, marketers, creators, brands are available to say no to the platforms but the platforms are increasingly saying no to the brands. It’s a fascinating time to be sorting this out where we sit in the spectrum.”(23:27)

Joe: “YouTube is making a decision that they don’t like this content and you’re done. Facebook, Instagram, TikTok, and any other platform can make that decision and we’re beholden to it as creators. There’s nothing we can do about it.” (25:00)

Joe: “Are some content creators influencers? Yes, I’m sure some are influencers/content creators but not our idea of being a part of the creator economy… when I read most of these articles about the creator economy they’re very specifically talking about influencers.” (35:55)

Robert: “Advertising is influencer marketing. It is simply putting your message into a place that is influences the opinion of an audience.” (38:19)

Robert: This is why some of the social media platforms are so toxic right now because that’s all it is. It’s about tension. You have to create tension. It creates viewership… You can also monetize a niche audience.” (46:57)