November 02, 2015
PNR 103: Consistent Content Is Key...and Most Brands Can't Do It
Content Marketing with Pulizzi and Rose
Apple Podcasts
Spotify
Amazon Music
Overcast
Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk.
This week's story links:
Google Gets Back Into Podcast Distribution
Pandora Exclusive Streaming Partner for Serial
PewdiePie Says Ad Blockers Lead to YouTube Red
Zuckerberg Talks about the Crowding of Ads Vs. Content
Brands It’s You Not Consumers
This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing
Rants and Raves
Robert - http://fortune.com/2015/10/27/
Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi
This Old Marketing
http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/
Listen On
