PNR 105: Does Dollar Shave Club's Content Launch Have Transparency Issues?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough. Rants and raves include NYTimes Virtual Reality project and a Wharton article. This week's TOM example: Fold Factory.
This week's show links:
YouTube Opens Enormous Music Collection To All
http://www.wired.com/2015/11/
Can We Kill The Term Native Advertising?
http://www.alleywatch.com/
Dollar Shave Club Launches Mens Interest Editorial Destination
http://www.wsj.com/articles/
Sponsor: Marketo and Solved Mysteries - http://bit.ly/marketo-solved-mysteries
Joe's Rave
http://www.nytimes.com/2015/
https://contently.com/
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