PNR 106: Facebook Instant Articles Need Syndication, Not Advertising
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content. Rants and raves include what is NOT content marketing. This week's TOM example: US Military Hospitals.
This week's article links:
Facebook Instant Articles
http://www.wsj.com/articles/
Paired With
http://www.engadget.com/2015/
Y Combinator Launches The Macro
http://techcrunch.com/2015/11/
Less Content Marketing, More Quality Content
http://www.gerrymcgovern.com/
B2B Data Driven Trends
http://adage.com/article/
Sponsor Message: http://ContentMarketingUniversity.com
Rants and Raves
8 Examples of Content Marketing
http://marketingland.com/content-marketing-done-right-8-examples-can-learn-149088
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