November 30, 2015

PNR 107: Google Plus Returns from the Grave. Does it Matter?

Content Marketing with Pulizzi and Rose

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Content Marketing with Pulizzi and Rose

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Show Notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look? Rants and raves include Seth Godin and Alibaba buying a media company. This week's TOM example: The Chicken Whisperer.

This week's article links:

South Park Hysterically Satirized Ad Blocking And Sponsored Content
http://www.adweek.com/news/television/south-park-hysterically-satirized-ad-blocking-and-sponsored-content-168206

Yahoo Restrics Ad Blocking Software For Email users
http://bits.blogs.nytimes.com/2015/11/20/yahoo-restricts-ad-blocking-software-for-some-email-users/

Watching The Content Marketing Trend Fade To Black
http://geofflivingston.com/2015/11/16/watching-the-content-marketing-trend-fade-to-black/

New Ways To Find and Stream App content
http://insidesearch.blogspot.com/2015/11/new-ways-to-find-and-stream-app-content.html

Meet The New Google Plus
http://techcrunch.com/2015/11/17/meet-the-new-google/#.d9phxs:mBIc

This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-guide

Joe's Rave on Alibaba buying a media company
http://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/

Robert's Rave on Seth Godin and Persuasion
http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html

This Old Marketing Example: The Chicken Whisperer
http://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/