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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content. "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing. Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com.
This week's story links:
GE Is Dumping Prime Time Advertising
http://qz.com/564910/general-
http://qz.com/564910/general-
The Rise OF Homeless Media
https://medium.com/thoughts-
Credit Suisse Building A Social Network of Rich People
http://adage.com/article/
There’s A Fresh Business Case for Content Marketing
http://johnbell.typepad.com/
SPONSOR
Widen's DAM Decision Guide - http://bit.ly/widen-dam-guide
RANTS AND RAVES
Robert
http://www.forbes.com/sites/
#ThisOldMarketing - Ancestry.com
http://adexchanger.com/native-
