PNR 113: How Native Advertising Will Drive the Future of Owned Media

In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands. Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric.

This week's story links:

Twitter Considering Killing the 140 Character Limit
http://nerdist.com/twitter-is-considering-new-10000-character-limit-for-tweets/

Turner Seeks To Become One Big Native Ad Platform
http://adage.com/article/media/turner-seeks-big-native-ad-platform/301959/

Publishers to Hit Bottom with Native
http://digiday.com/publishers/peak-native-ads/

Top Challenges For B2B CMO’s 2016, Customers, Data and Content

http://adage.com/article/btob/top-challenges-cmos-2016-customers-data-content/301590/

Sponsor: DemandBase

Account-Based Marketing: Fundamentals every B2B Marketer Must Know
www.demandbase.com/thisoldmarketing

Rants and Raves

Robert:

http://www.channelweb.co.uk/crn-uk/news/2440957/cisco-declares-digital-marketing-term-redundant
http://www.forbes.com/sites/johnrampton/2016/01/04/how-to-start-your-own-content-marketing-business-in-2016/

Joe: