PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media.
This week's article links:
The Revolving Door of Twitter Executives
http://www.businessinsider.
IBM Acquires UStream
http://techcrunch.com/2016/01/
Why Brands As Publishers Trend Is Utter Nonsense
https://econsultancy.com/blog/
Gartner Identifies The top 10 Strategic Technology Trends for 2016
http://www.gartner.com/
Sponsor: Demandbase and Account-Based Marketing
www.demandbase.com/thisoldmarketing
Robert's Rave
https://www.youtube.com/watch?
Joe's Raves
http://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-media
https://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead
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