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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead.
This week's story links:
My Space And Its Owner Acquired by Time
http://techcrunch.com/2016/02/
What Marketers Need to Know About Twitters New Algorithmic Catch up Feed
http://techcrunch.com/2016/02/
What Marketers Need to Know About Twitters New Algorithmic Catch up Feed
Content Marketing Surged 35% - While Engagement Dropped 17%
http://marketingland.com/
Paired with the study itself:
http://trackmaven.com/press/
http://marketingland.com/
Paired with the study itself:
http://trackmaven.com/press/
Getting Ready For The Tech Slowdown
http://www.prweek.com/article/
http://www.prweek.com/article/
SPONSOR
AdStation and the Content Monetization eBook - Download Here:
RANTS AND RAVES
Robert
http://www.outbrain.com/blog/
http://bit.ly/adstation-content-monetization
RANTS AND RAVES
Robert
http://www.outbrain.com/blog/
Joe
#ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
