PNR 118: Breaking - Brands Create More Content with Less Engagement

In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead.

This week's story links:

My Space And Its Owner Acquired by Time
http://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/

What Marketers Need to Know About Twitters New Algorithmic Catch up Feed

http://adage.com/article/digital/brands-twitter-s-algorithmic-feed/302627/

Content Marketing Surged 35% - While Engagement Dropped 17%
http://marketingland.com/content-marketing-output-surged-35-in-2015-while-engagement-dropped-17-report-163979
Paired with the study itself:
http://trackmaven.com/press/trackmaven-analysis-points-to-major-shift-in-digital-marketing-efficacy

Getting Ready For The Tech Slowdown
http://www.prweek.com/article/1383424/getting-ready-tech-slowdown

SPONSOR

AdStation and the Content Monetization eBook - Download Here:

http://bit.ly/adstation-content-monetization

RANTS AND RAVES

Robert
http://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html

Joe

http://www.digitaltrends.com/movies/netflix-sets-up-frank-underwood-campaign-headquarters-in-south-carolina/

http://www.thedrive.com/article/2171/nasas-giving-away-brilliant-space-travel-posters-for-free