PNR 125: Big Brands Favoring Content, But Will It Matter?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers.
This week's story links:
Companies Favoring Content Over Ads
http://www.broadcastingcable.
New Study Shows Why Retailers Should Ramp Their Email Game
http://www.adweek.com/news/
The Rise of the Publishing Platform Specialist
http://www.wsj.com/articles/
SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVES
Robert
https://www.marketingtechblog.
#ThisOldMarketing - The Federalist Papers
https://en.wikipedia.org/wiki/The_Federalist_Papers
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