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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine.
This week's story links:
Facebook Will Start Offering Branded Content
https://www.facebook.com/
paired with
http://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/
Making Medium More Powerful For Publishers
https://medium.com/the-story/
Paired With….
https://medium.com/newco/the-
Prevention Magazine Takes Radical Step: No Print Ads
http://www.wsj.com/articles/
paired with
Mashable Announces Personnel Shifts and Job Cuts
http://www.nytimes.com/2016/
This Week's Sponsor - GoToWebinar
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RANTS AND RAVES
Robert
http://www.verticalmeasures.
http://www.adweek.com/news/
Joe
http://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts
THIS OLD MARKETING
The General Magazine
https://en.wikipedia.org/wiki/
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