PNR 127: Is Content Marketing Actually a Thing?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. This week's TOM example: Ripley's Believe It or Not.
This week's article links:
Everything The Tech World Says About Marketing Is Wrong
http://techcrunch.com/2016/04/
Content Marketing’s Echo Chamber
http://marketingland.com/
Newest Rainmaker at Publishers is Ecommerce Editors
http://digiday.com/publishers/
Buzzfeed Cuts Prospects
http://www.theguardian.com/media/2016/apr/12/buzzfeed-projected-revenue-cuts-missed-financial-target
THIS WEEK'S SPONSOR: GoToWebinar
Download "The 5 Tips to a Successful Webinar" http://bit.ly/gotowebinar-attract-audience
RANTS AND RAVES
https://hbr.org/2012/07/the-
http://www.amazon.com/gp/product/B013CATZIC/ref=dp-kindle-redirect?ie=UTF8&btkr=1
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