PNR 128: The Future of Television Advertising Is Native
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed. SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads. Rants include two beat downs on native advertising practices. This week's TOM example of the week: Schneider Electric's Energy University.
Facebook's Scary New World for Media
Companies
http://www.businessinsider.com/facebook-future-of-content-2016-4
The Death Of Content Marketing - Why Brands Must Become
Cultural Currency
https://medium.com/@armano/ the-death-of-content-
marketing-why-brands-must- become-cultural-currency-
6f708f13214#.xr5cvjjye
SNL Will Decrease Ads by 30% Next
Season
http://adage.com/article/ media/snl-air-fewer-
commercials-season/303697/
Google Says YouTube Ads Are 80% more Effective Than
TV
http://bgr.com/2016/04/20/
youtube-ads-vs-tv-ads/
Social Cost of Bad Online Marketing
https://hbr.org/2016/04/the-
social-cost-of-bad-online- marketing
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THIS OLD MARKETING - ENERGY
UNIVERSITY
http://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/
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