PNR 130: Long-Form Content Actually Works on Smartphones
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's.
This week's article links:
Content Marketing Spend Predicted to Double In The UK
http://www.campaignlive.co.uk/
Good News - People Will Read Your Long Stories On Their Phones
http://www.niemanlab.org/2016/
Multi-Channel Networks Content With Ad Buyer Fatigue
http://www.wsj.com/articles/
Content Commoner Not King
http://adexchanger.com/the-
SPONSOR - Download Summer Marketing 101 from Marketo today - http://cmi.media/pnr130
RAVES
Robert
Media Design Changing IN The Digital Economy
http://adage.com/article/
Joe
The Audience Takes Charge
http://contentmarketinginstitute.com/2016/05/audience-takes-charge/
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