June 13, 2016
PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies. This week's TOM example: Computer magazine startups.
This week's story links:
MSFT Buys LinkedIn
https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner
https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner
The Future of Branding Is Debranding
http://www.fastcodesign.com/
http://www.fastcodesign.com/
Publisher Reach On Facebook Is Down 42%
http://www.adweek.com/news/
SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar". Download here - http://cmi.media/pnr135
RANTS AND RAVES
https://www.themediabriefing.
http://digiday.com/agencies/
THIS OLD MARKETING
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THIS OLD MARKETING
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