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Content Marketing with Pulizzi and Rose
In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers. Rants and raves include Snapchat's new magazine. TOM example of the week: Investools.
This week's story links:
Facebook Extends Instant Articles - Starting With Intel
http://digiday.com/brands/
Facebook Launches Creative Hub To Simplify Creation of Ads
http://adage.com/article/
Podcast Companies Experiment With Sponsored Content
http://www.wsj.com/articles/
73% Of Ad Buyers Cite User Experience As Major Industry Challenge
http://www.adweek.com/news/
These 5 Charts Show The State of Content Marketing Today
http://www.cmo.com/features/
http://digiday.com/brands/
Facebook Launches Creative Hub To Simplify Creation of Ads
http://adage.com/article/
Podcast Companies Experiment With Sponsored Content
http://www.wsj.com/articles/
73% Of Ad Buyers Cite User Experience As Major Industry Challenge
http://www.adweek.com/news/
These 5 Charts Show The State of Content Marketing Today
http://www.cmo.com/features/
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RANTS & RAVES
