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Content Marketing with Pulizzi and Rose
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton.
This week's story links:
ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration.
Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Yahoo Sells Core Business to Verizon For 4.8 Billion
http://www.nytimes.com/2016/
Unilever Buys Dollar Shave Club for $1 Billion
http://www.nytimes.com/2016/
Medium Is Launching A Creative Exchange for Writers
https://help.medium.com/hc/en-
T-Brand Studio Is Now A Full Fledged Agency
https://digiday.com/
SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b
Rants and Raves
https://vimeopro.com/
http://www.wsj.com/articles/
http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html?_r=0
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