August 15, 2016
PNR 144: A Content Marketing Approach Is Strategic, Actually
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies.
This week's story links:
How Google Analytics Ruined Marketing
https://techcrunch.com/2016/
https://techcrunch.com/2016/
No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content business
http://digiday.com/agencies/
Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
http://adage.com/article/
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com
RANTS AND RAVES
http://www.emarketer.com/
http://digiday.com/agencies/
Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
http://adage.com/article/
SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com
RANTS AND RAVES
http://www.emarketer.com/
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