PNR 148: The Business Model of More Versus Less Content

In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Rants and raves include new contextual content research and a new content program from Starbucks. This week's TOM example: Kodak.

This week's story links:

The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing

http://buzzsumo.com/blog/future-lot-content/

Advertising Hits a Hurdle

http://chrisbrogan.com/adhurdle/

EPISODE SPONSOR

ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148

RANTS AND RAVES

Robert

http://edgeperspectives.typepad.com/edge_perspectives/2016/08/the-demise-of-advertising-business-models.html

http://rebeccalieb.com/blog/2016/09/07/new-research-contextual-campaigns

Joe