PNR 152: Thought Leadership Requires Actual Leading Thoughts
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch. This week's TOM example: Pressed Juicery
This week's show links:
NYTimes Shuns Banner Ads In Favor of Proprietary Ad format
http://www.wsj.com/articles/
Thought Leadership Disrupted
http://tldisrupted.com
What McDonalds Has Learned From Its Failed YouTube Channel
http://www.thedrum.com/news/
EPISODE SPONSOR
Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152
RANTS AND RAVES
http://www.wsj.com/video/
http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/
THIS OLD MARKETING: Pressed Juicery
http://thechalkboardmag.com/
https://growtheverywhere.com/
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