PNR 153: Is Content Marketing Actually a Thing?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.
This week's articles:
Is Content Marketing A Load Of Bollocks
https://www.marketingweek.com/
Google Acquires Famebit to Connect Youtube Creators With Brands
https://techcrunch.com/2016/
Publishers Become Retailers In The Market For Survival
https://www.theguardian.com/
5 Takeaways From Hubspot’s State of Inbound 2016
http://www.toprankblog.com/
EPISODE SPONSOR
Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153
RANTS AND RAVES
http://www.cmo.com/opinion/
http://www.cmo.com/opinion/
https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935
THIS OLD MARKETING: Society of Grownups
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