PNR 154: Content + Audience for the Win

In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons.

This week's article links:

Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b

NEWS

AT&T Agrees to Purchase Time Warner For More than $80 Billion
http://www.nytimes.com/2016/10/23/business/dealbook/att-agrees-to-buy-time-warner-for-more-than-80-billion.html?_r=0

Email Is Evolving And Time Spent With It Is Growing
http://www.cmo.com/adobe-digital-insights/articles/2016/9/30/adobe-email-survey-2016.html#gs.null

Survey Proves APAC Marketers Have No Idea About Content Marketing
https://www.linkedin.com/pulse/survey-proves-apac-marketers-have-idea-content-part-daniel-hochuli

EPISODE SPONSOR

The Complete Guide to Visual Commerce from Curalate: http://cmi.media/pnr154a

RANTS AND RAVES

http://hbswk.hbs.edu/item/three-critical-mistakes-digital-businesses-make-with-content

http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show
http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide
http://magculture.com/the-gap-document/

TOM

Pinsent Masons
http://contentmarketingtoday.com/2008/02/03/powerful-brand-built-by-great-content-marketing-from-uk-law-firm-pinsent-masons/