December 12, 2016
PNR 161: Is It Content Marketing or Sales Collateral?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral. Rants and raves include Scott Galloway and PewDiePie. This week's TOM: Constant Contact.
This week's show links:
Is Content Marketing Failing Us In B2B
http://www.heidi-taylor.com/
Will Artificial Intelligence Replace Writers and Content Marketers
http://www.pr2020.com/blog/
http://www.pr2020.com/blog/
Enterprise Embraces Content Marketing With Digital Magazine
http://www.mediapost.com/
EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/
RANTS AND RAVES
https://www.l2inc.com/winners-
http://www.businessinsider.
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