PNR 163: Google, Facebook to Purchase Content in 2017
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing. Rants and raves include George Michael and The Undoing Project from Michael Lewis. This week's TOM: House Organs.
This week's show links:
http://www.recode.net/2016/12/14/13955348/facebook-original-video
SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/
RANTS AND RAVES
https://www.youtube.com/watch?
This Old Marketing: An Article on House Organs
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