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Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do. Rants and raves include commitment and climate change. This week's TOM example: The People's Choice Awards.
This week's articles:
The Battle for Custom Content
http://adage.com/videos/the-
http://adage.com/videos/the-
Publishers Acquiring Marketing Agencies At Unprecedented Rate
http://adage.com/article/
This Is the New York Times Digital Path Forward
http://www.niemanlab.org/2017/
TOM
The People’s Choice Awards
