PNR 169: Could Snapchat Be the Next Myspace?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric.
This week's story links:
P&G’s Pritchard calls Digital To Group Up - And Adds New Rules
http://adage.com/article/
Attack of The Clone
https://techcrunch.com/2017/
The Reinvention Publishing - Media Firms Diversify To Survive
https://www.theguardian.com/
EPISODE SPONSOR
Pressly’s "Starter’s Guide to Sales Enablement" at http://cmi.media/pnr169
RANTS AND RAVES
http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK
http://www.recode.net/2017/1/
THIS OLD MARKETING
General Electric
http://themessagepodcast.com/about/
https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/
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