PNR 175: Is Native Advertising's Fail on Brands or Publishers?

In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day. Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness.

This week's story links:

Native Advertising Doesn't Work
http://www.medialifemagazine.com/native-advertising-doesnt-work/

Native Advertising Does Work

http://adage.com/article/digital/native-content-yielding-big-returns-publishers/307799/

New CMO Survey - Marketers To Spend on Analytics

https://cmosurvey.org/marketing-analytics/cmo-survey-marketers-to-spend-on-analytics-use-remains-elusive/

Link to Survey Itself:

https://cmosurvey.org/wp-content/uploads/sites/11/2017/02/The_CMO_Survey-Topline_Results-Feb-2017.pdf

EPISODE SPONSOR

Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr175

RANTS AND RAVES

http://adage.com/article/digital/big-digital-players-meet-p-g-s-deadline/308244/