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Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat. Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires.
This week's story links:
Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181
Heineken Ad Worlds Apart - Puts The Pepsi Ad To Shame
http://www.businessinsider.
http://www.businessinsider.
http://www.adweek.com/brand-
ESPN Will Cut 100 Air Personalities Today
http://finance.yahoo.com/news/
ESPN Will Cut 100 Air Personalities Today
http://finance.yahoo.com/news/
New York Times Launches On Snapchat
http://mashable.com/2017/04/
http://mashable.com/2017/04/
RANTS AND RAVES
https://www.recode.net/2017/4/
http://www.huffingtonpost.co.
http://www.huffingtonpost.co.
