PNR 183: In 10 Years, Content Marketing Will Be Just Marketing
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate.
This week's story links:
Snap Is Losing Twice As Much Money This Year As Last
https://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets
Marketing Content or Content Marketing
http://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/
The CMO Role Is Shifting in 2017
http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/
SHOW SPONSOR - BRIGHTCOVE
Download “The Science of Social Video” Now - http://cmi.media/pnr183
RANTS AND RAVES
https://www.themediabriefing.com/article/pivoting-without-missing-the-point
THIS OLD MARKETING - United Feature Syndicate
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