PNR 184: Don't Just Publish Content; Monetize the Audience

In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden.

This week's story links:

Does Corporate Storytelling Work - Some Megabrands Say No
https://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/

Don’t Get Rid Of The Publisher Position Just Yet
https://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/

Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes
https://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/

SHOW SPONSOR - BRIGHTCOVE

Download "The Science of Social Video" Today - http://cmi.media/pnr184

RANTS AND RAVES
http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-child-bereavement/442892/

http://www.cnn.com/2016/10/14/us/daddy-daughter-hair-factory-trnd/

https://www.facebook.com/Daddydaughterhairfactory/

http://people.com/human-interest/single-dad-teaches-himself-to-do-his-daughter-s-hair-and-starts-class/

This Old Marketing - Jan van der Heijden