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Content Marketing with Pulizzi and Rose
This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine.
This week's links:
QUICK HITS
Apple To Spend $1Billion On original TV Shows For Its Streaming Platform
https://techdigg.com/2017/08/
The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad
https://www.nytimes.com/2017/
Brands Will Not Be Eclipsed
http://adage.com/article/
IN DEPTH NEWS
Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quality
http://www.pubexec.com/post/
Facebook’s Advertising Fallacy - That It Works
https://www.forbes.com/sites/
SHOW SPONSOR - SMARTLING
Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197
RANTS AND RAVES
http://www.minonline.com/the-
RANTS AND RAVES
http://www.minonline.com/the-
