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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor.
This week's story links:
Opening Sponsor
WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b
QUICK HITS
WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink
https://www.wsj.com/articles/
WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink
https://www.wsj.com/articles/
Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard
https://www.wsj.com/articles/
Washington Post Brings Artificial intelligence To Its Native Ads
https://digiday.com/media/
IN DEPTH NEWS
The Engagement Gap: How B2B and B2C Firms Are Missing The Mark
https://www.marketingprofs.
The Engagement Gap: How B2B and B2C Firms Are Missing The Mark
https://www.marketingprofs.
Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
https://www.buzzfeed.com/
SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr198a
RANTS AND RAVES
http://www.mumbrella.asia/
https://www.uhaul.com/SuperGraphics/
http://www.mumbrella.asia/
https://www.uhaul.com/SuperGraphics/
THIS OLD MARKETING - THE CTO ADVISOR
