September 03, 2017
PNR 199: Optimizing Ad Tech Is a Waste of Time
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.
OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b
QUICK HITS
Is Google Getting Ready To Buy Marketo
http://marketingland.com/
Is Google Getting Ready To Buy Marketo
http://marketingland.com/
Trade Desk Responds To P&G’s Pritchard’s Call For Action
http://adage.com/article/
IN DEPTH NEWS
Fire Writers Make Videos Is Latest Web Recipe For Publishers
http://adage.com/article/
SHOW SPONSOR
Try CoSchedule Free For 21 Days http://cmi.media/pnr199a
RANTS AND RAVES
https://www.youtube.com/user/robs70986987
https://www.mediapost.com/
THIS OLD MARKETING - Warsaw, Indiana
https://orthoworxindiana.com/about-us/
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