November 20, 2017
PNR 210: Why Won't CMO's Consider Buying Media Companies?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.
This week's story links:
QUICK HITS
Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox
http://www.adweek.com/tv-
Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox
http://www.adweek.com/tv-
Something Is Wrong On The Internet
https://medium.com/@
IN DEPTH
Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding
https://digiday.com/media/
SHOW SPONSOR - STORYBLOCKS
Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.
https://medium.com/the-
http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html
TOM - This Old Marketing
TOM - This Old Marketing
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