July 14, 2014
PNR 35: Does Sponsored Content Have a Trust Problem?
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.
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