July 28, 2014
PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands. In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer. This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date).
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