Content Marketing with Pulizzi and Rose

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Native Advertising

In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print.  The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing.  This week's TOM example: Swide.com from Dolce&Gabbana.