Content Marketing with Pulizzi and Rose

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Native Advertising

In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing.  Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.