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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead. In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means. Rants and raves include #MayhemSale from Allstate and an amazing interview from Marriott on their content marketing strategy. This week's TOM example: Johnson & Johnson.
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