January 26, 2015
PNR 63: Competition for Super Bowl Halftime Attention Is On
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year. In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools. Rants and raves include CMS troubles and a Jon Favreau chat. This week's TOM example of the week: Jaeger's clothing.
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