February 09, 2015
PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself
Content Marketing with Pulizzi and Rose
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Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines. Rants and raves include Coca-Cola, Target and Gawker. This week's TOM example is KISS.
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