PNR 83: Why Medium Is Betting on Email (and So Should You)

In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital's "third wave," the boys chat about the Brad Pitt/Netflix deal and why content marketing is in its golden age. In addition, Medium's recent announcement made Joe and Robert obsess about email all over again.  Rants and raves include hating on content marketing and patience in publishing.  This week's TOM example - brewingtv.com.

This week's story links:

Twitter CEO Calls It Quits:
http://money.cnn.com/2015/06/11/technology/twitter-ceo-dick-costolo-quits/

The Evolution of Twitter:
http://techandscience.com/techblog/ShowArticle.aspx?ID=5598

Digital's Third Wave:
http://adage.com/article/digitalnext/digital-s-wave-coming-miss-ride/298923/

Netflix Distribution Deal a Game Changer:
http://m.nydailynews.com/entertainment/movies/netflix-distribution-deal-game-changer-article-1.2250965

Medium Budget Cuts and Changes:
http://www.businessinsider.com/medium-budget-cuts-and-restructuring-2015-6?op=1

Medium Introduces Letters:
https://medium.com/the-story/introducing-letters-f105abb6734f

Sponsor Content: The Role of Webinars in the Buyers' Journey:
http://gotowebinar.com/CMI

RANTS/RAVES

Robert on Content Marketing Haters:
http://www.cio.com/article/2934881/marketing/the-art-of-storytelling-in-the-age-of-content-marketing.html

Joe on Patience in Publishing:
http://www.bizjournals.com/newyork/news/2015/06/09/mattress-startup-casper-launches-newsy-website.html

This Old Marketing:
http://brewingtv.com/